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Principles and Practice of Marketing
David Jobber, Fiona Ellis-Chadwick你有多喜歡這本書?
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The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
年:
2016
版本:
8
出版商:
McGraw-Hill Inc., Us
語言:
english
ISBN 10:
0077174143
ISBN 13:
9780077174149
文件:
PDF, 10.56 MB
你的標籤:
IPFS:
CID , CID Blake2b
english, 2016
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